Johnny Cloherty has been the driving force behind some of the most innovative strategies in digital marketing and the creator economy. As the CEO and Co-Founder of Genni, Johnny revolutionized the way creators connect with brands and talent.

Johnny’s career began in the music industry at William Morris Endeavor (WME) with a focus on booking and live events. Following WME, he transitioned into artist management at Triple 8 Management. Working closely with artists and labels is where he discovered his passion for the ever-evolving creator marketing and its need to be optimized.

In 2018, Johnny founded Songfluencer, one of the first companies to create marketing strategies on TikTok for artists & brands. Disruption is in his DNA, as he redefined how the music industry viewed the platform. Johnny pioneered strategies on TIkTok that were later used by some of the industry's biggest artists. Artists he has worked for include; Tate McRae, Luke Combs, Dolly Parton, Bruno Mars, Karol G, and more - as well as every major U.S. record label and many major international labels. 

Recognized as an industry innovator, Johnny has been featured in outlets such as Billboard, SXSW, Business Insider, Rolling Stone, and Reuters. In 2023, Genni won the “Market Mover – Sports, Music, and Entertainment Award” at the Nashville NEXT Awards. 

Under Johnny’s leadership, Genni redefined what it means to merge music and technology — dominating the creator marketing space for some of the world’s biggest artists, labels, and festivals. His track record of turning cultural insight into measurable success propelled Genni beyond music, earning the trust of powerhouse brands such as SUNO AI, Amazon, Disney, Hulu, The New York City Football Club, Belmont University, and C3 Presents. Today, Johnny continues to scale Genni into new industries that extend far past its musical beginnings—yet the pulse of music remains central to his vision, driving the same energy, creativity, and passion that sparked the company’s rise.