Alex Hannaby is a values-driven music industry leader with a proven track record in global marketing, commercial strategy, and international market growth. As Senior Vice President of International Marketing and Operations and Head of UK at HYBE Label Services, she combines long-term strategic vision with data-driven insight to deliver sustained commercial success for artists such as Thomas Rhett, Riley Green and Dolly Parton.

A long-standing advocate for country music, Alex recently led the launch of the UK’s first official country music radio chart, a project that required cross-industry coordination and helped raise the profile of the genre within the UK market. Prior to joining HYBE, she spent over a decade at Universal Music, where she led UK campaigns and worked with artists including Elton John and Andrea Bocelli.

Alongside her executive role, Alex is committed to contributing to a fairer and more sustainable music industry. She serves as Deputy Chair of the BPI’s Equality and Justice Advisory Group (EJAG), Vice Chair of the Country Music Association UK Taskforce, and sits on PRS Foundation panels. Outside the music industry, she is a Trustee of The Passage, a charity providing practical support for people experiencing homelessness.